Heartland Woodcraft is located in West Bend, Wisconsin. We are proud to say that our products are made right here in the USA. Whenever possible we buy materials produced in the United States. However that does not limit us - if your job requires an exotic laminate produced only in Italy for example, we have the means to import such materials quickly and affordably.

A message from the president, Pat Koness:

"When I joined the company in 2003, I recognized the great potential to grow the business by concentrating on one thing: Take care of the customer. It may not sound original, but there are so many fixture companies out there that have grown complacent. We know better. We pay attention to details and deadlines. We also understand how important your business is to us. That's what separates us from the others."


Since 1996 Heartland Woodcraft has been providing customers with quality workmanship. We manufacture from two facilities; 110,000 square feet in West Bend, WI, and another 60,000 square feet in Sheboygan, where much of the machining is done. West Bend is our nerve center where the engineering, customer service, project management, estimating, fabrication, assembly, and distribution happens. Our management has many years of experience on the "retail side", in fixture design, procurement, and store planning. We have a pretty good idea what your challenges are and who your customers are. Take a good look; we have the confidence of many of the nation's top retailers.


Our staff of Project Managers is ready to help you realize your vision. Let us help you with the design and then build the fixtures that will define your retail environment. Whatever product you specialize in, we can build fixtures that will attract customers by displaying your products in a manner that is both appropriate and cost effective.


For more information or to get your project started, email us at


Heartland Woodcraft Inc.
529 N. River Rd.
West Bend, Wisconsin 53090
p 262-247-0300
f 262-247-0310